If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Prospective students and families calculate a college’s value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
Today is perfect time for sharing executive summary results of RHB-LAWLOR survey of college presidents. More info a… https://t.co/DPmnkoHaB8(about 11 hours ago)
(about 14 hours ago)