We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.
Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.