Posts

Rewarding Work That Generates Results

We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.

5 Reasons Your College Should Consider a Microsite

When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.

Illustration of computer

Trends in Digital Marketing for Higher Education

User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.

TCU Online Viewbook screenshot

TCU’s New Online Viewbook Launches

We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.

4 Best Practices for Iterative Website Redesigns

Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.