Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.
Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.
Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Prospective students and families calculate a college’s value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.