Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
A reset of the published tuition price can flip the switch on both marketplace perceptions and the institution’s business model.
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.
Sensitivity to the published price of colleges and universities is becoming a major marketplace force. Here are four reasons the high tuition/high discount model that predominates in higher education has become so problematic.