Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.
Rey Junco, associate professor of education and human computer interaction at Iowa State University and fellow at the Berkman Center for Internet & Society at Harvard University, presented at Summer Seminar 2014.
Susan Etlinger, an industry analyst at Altimeter Group, discusses why colleges and universities need to be paying attention to “Big Data.”
Higher education marketers now must attract qualified prospects to their institutions via open conversations. Welcome to the world of inbound marketing.
How a college president uses social media to expand visibility, match messages precisely with targeted audiences, and promote the institutional brand.
Author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Brian Solis is globally recognized as one of the most prominent thought leaders in new media.