If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.
Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.
Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.
The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!
Pinpointing interested prospects is just half the battle. Fortunately, microsegmentation campaigns based on email analytics can engage students enough to prompt them into action.
Creative work by The Lawlor Group on behalf of our clients earned national recognition with two Gold awards and five Silver awards from the 2014 Collegiate Advertising Awards.
Check out the six audience segments and see how closely the proportions in your institution’s target market correspond with the national norms.