Posts

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Insights Spanning 30 Years of Market Intelligence

An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.

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Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

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Guest Post: The Case for Strategic Social Listening in Higher Education

Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.

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Affordability Concerns Reshape Private Colleges’ Competitive Landscape

Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.