Posts

Trends for 2018

The demographic, economic, and technological trends in the higher education marketplace are requiring senior administrators at private colleges and universities to ask themselves five primary questions.

Private Higher Ed Trends for 2018

Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.

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A Salute to Edupreneurial Thinking

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.

The Advantages of Whiteboard Animation Videos

Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.

Tuition Resets: What to Know

Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.

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Insights Spanning 30 Years of Market Intelligence

An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.

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Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

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Guest Post: The Case for Strategic Social Listening in Higher Education

Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.

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Affordability Concerns Reshape Private Colleges’ Competitive Landscape

Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.