Posts

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

Illustration of data chart

Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.

Businessman standing atop giant gears that are out of alignment

Marketing Misalignment in Higher Education

Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.

Augustana University in Times Square

Congratulations to Augustana University!

The Lawlor Group is proud to have partnered with Augustana University in the development of its new logo and awareness campaign — which has already made an appearance in Times Square!

The Power of Microsegmenting in Higher Education Recruitment

Pinpointing interested prospects is just half the battle. Fortunately, microsegmentation campaigns based on email analytics can engage students enough to prompt them into action.

Recent Award-Winning Creative Work from TLG

Creative work by The Lawlor Group on behalf of our clients earned national recognition with two Gold awards and five Silver awards from the 2014 Collegiate Advertising Awards.