Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.
Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.
Misalignment of aspirations and actualities can seize up the gears of a college’s marketing efforts.