Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Better connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
Marketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.
Exactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.
The demographic, economic, and technological trends in the higher education marketplace are requiring senior administrators at private colleges and universities to ask themselves five primary questions.
Demographic, economic, and technological trends are requiring private colleges and universities to answer five questions.
As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.
Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.