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Tuition Discount Trends Indicate Need for Pricing Research

Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.

Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Illustration of data chart

Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.