Posts

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Being Proactive: A Habit for Highly Effective College Presidents

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

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The Roles of Accountability and Assessment in a College’s Value Proposition

It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.

Tuition Discount Trends Indicate Need for Pricing Research

Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.

Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

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Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.