In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.
Most private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.
Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.
The players on each side of the higher education marketplace are trying to balance their risks and rewards.
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.