If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.
Retaining entry-level admissions counselors can be a challenge, so we consulted a range of admissions practitioners to learn what’s effective for retaining top talent.
This season is often a time for not only reflecting on the past year’s challenges and successes, but also looking ahead.
It will take “edupreneurial” thinking on the part of higher education leadership to unlock their institutions’ potential to serve a changing marketplace.
Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.
Does it really take super powers to be a chief enrollment officer today? We asked several enrollment leaders, consultants, and executive recruiters for their opinions about the required skill set.
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.