Posts

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Private College Trustees Favor Business Model Change

Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.

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Balancing Acts in the Higher Ed Marketplace

The players on each side of the higher education marketplace are trying to balance their risks and rewards.

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Being Proactive: A Habit for Highly Effective College Presidents

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

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Birmingham-Southern College Resets Its Tuition Price

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.

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Survey Results: Paths to a Private College Presidency

Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.