Posts

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.

The Other Retention: Keeping Admissions Staff on Board

Retaining entry-level admissions counselors can be a challenge, so we consulted a range of admissions practitioners to learn what’s effective for retaining top talent.

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Looking Back, Planning Ahead

This season is often a time for not only reflecting on the past year’s challenges and successes, but also looking ahead.

The Need to Think Differently for Higher Ed’s Future

It will take “edupreneurial” thinking on the part of higher education leadership to unlock their institutions’ potential to serve a changing marketplace.

“Edupreneurial” Leadership for Private Colleges

Summer Seminar 2015 attendees gained strategic insights and learned techniques to proactively and innovatively lead their institutions in the midst of disruptive marketplace change.

Unmasking the Chief Enrollment Officer Superhero

Does it really take super powers to be a chief enrollment officer today? We asked several enrollment leaders, consultants, and executive recruiters for their opinions about the required skill set.

Private Higher Education Trends for 2015

As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment efforts during the coming year.