Posts

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Survey Results: Paths to a Private College Presidency

Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.

Informed Leadership of Private Higher Education

Summer Seminar 2016 participants gained insights for addressing emerging realities in the higher education marketplace with proactive and informed leadership.

The Other Retention: Keeping Admissions Staff on Board

Retaining entry-level admissions counselors can be a challenge, so we consulted a range of admissions practitioners to learn what’s effective for retaining top talent.

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Looking Back, Planning Ahead

This season is often a time for not only reflecting on the past year’s challenges and successes, but also looking ahead.

The Need to Think Differently for Higher Ed’s Future

It will take “edupreneurial” thinking on the part of higher education leadership to unlock their institutions’ potential to serve a changing marketplace.