Posts

Digital Content Strategy for Higher Education Marketing

Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.

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A Salute to Edupreneurial Thinking

As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.

Rewarding Work That Generates Results

We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.

Taking E-mail Campaigns to the Next Level

We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.

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Transparency in Higher Education

As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.

5 Reasons Your College Should Consider a Microsite

When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.

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Trends in Digital Marketing for Higher Education

User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.

Lawlor’s Digital Creative Work Wins Awards

Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.

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E-Marketing Predictions for 2016

In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.

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TCU’s New Online Viewbook Launches

We collaborated with TCU to design a contemporary digital experience that blends video, photos, infographics, and social media in a responsive, single-page microsite.