Outreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Tactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.
As 2017 comes to a close, we’re pleased to showcase a few examples of our clients’ innovative thinking during the past year.
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.
As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.
When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.
In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.