Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
Colleges are finding that a targeted “refresh” of a critical website landing page or section represents a more nimble way to keep up with rapidly-changing web standards and user expectations.
Pinpointing interested prospects is just half the battle. Fortunately, microsegmentation campaigns based on email analytics can engage students enough to prompt them into action.
Susan Etlinger, an industry analyst at Altimeter Group, discusses why colleges and universities need to be paying attention to “Big Data.”