Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.
It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.
This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.
Prospective students and families calculate a college’s value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?
This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.
Colleges and universities of all types are being forced to reshape their tuition revenue strategies due to price sensitivity.
As we do each January, we present trends in the higher education marketplace that are likely to affect enrollment and marketing efforts during the coming year.
We’ve identified six marketplace demands in the private higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.