In keeping with its brand attribute of evolving quickly, Texas Christian University continuously introduces new programs. But that renders its admissions viewbook obsolete almost as soon as it’s printed. So Elizabeth Rainwater, director of marketing and communications, asked us to develop an online viewbook that was “dynamic in content, trending with student interest, trackable, lower in cost, and updateable, with video enabled like the newspapers in a Harry Potter movie.”
The visually rich online viewbook we designed, developed, and coded for TCU (which subsequently won multiple design awards) adapts to all screen sizes and integrates video and social media elements. In addition to capturing the sense of fun and engagement on campus, the content promotes the high academic quality of a TCU education and the value of the financial investment in a TCU degree.