St. Olaf Parent E-Newsletter

Our award-winning quarterly parent e-newsletter for St. Olaf College takes a mobile-first approach, is segmented toward different audiences, and has a content strategy driven by timely calls to action.

“Our collaboration with The Lawlor Group allows us to put relevant and timely messages in front of prospective students and parents. The analytics on each e-newsletter allow us to fine tune our messaging and have helped us move to a mobile-first email strategy.”

Chris GeorgeDean of Admissions and Financial Aid