E-Newsletter Series
Our award-winning quarterly parent e-newsletter for St. Olaf College takes a mobile-first approach, is segmented toward different audiences, and has a content strategy driven by timely calls to action.
“Our collaboration with The Lawlor Group allows us to put relevant and timely messages in front of prospective students and parents. The analytics on each e-newsletter allow us to fine tune our messaging and have helped us move to a mobile-first email strategy.”
Our mobile-first strategy for the University of Denver put audience-segmented versions (for domestic students, international students, and parents of each) of its award-winning e-newsletter in a single-column responsive design with succinct content blocks, large supporting photos and graphics, and video links.
“Our e-newsletter series has been a great tool for us to build a relationship with both prospective students and families as they move throughout the enrollment funnel. We’ve segmented it in such a way that we’re able to provide the nuanced details that show we care about who they are, where they are in the process and what is relevant at that moment. We consistently have seen strong engagement with the content provided and see this is a great way to sustain our relationship with our audience over a long period of time.”
Our award-winning e-newsletter series for Susquehanna University includes variations by audience to target prospective students, their parents, and international prospective students.
The award-winning e-newsletter series we developed for The Common Application is geared toward high school and independent counselors, delivering timely updates and calls to action.
