Converse Tuition Reset

We crafted the media plan and designed the creative elements for a publicity campaign surrounding Converse College’s tuition reset.

“The Lawlor Group has been an invaluable partner for Converse at a very critical time in the College’s history. With speed, insight, skill, and good humor, they helped to pinpoint the unique strengths of Converse, deepen our Board and our team’s understanding of the media and marketing landscape for higher education, and then collaborated with us to craft a broad yet targeted marketing and communication strategy. The results to date indicate significant impact and success.”

Dr. Elizabeth A. FlemingFormer President