Concordia St. Paul Tuition Reset

We helped Concordia University, St. Paul bolster its brand identity in terms of quality, then launch an awareness campaign of its nationally unprecedented 33% tuition decrease.

“Concordia had an upcoming, once-in-a-generation announcement to make and wanted to engage a firm to help craft and implement a communications plan. Lawlor’s reputation and our past experience with the firm led us to choose them as our partner for a major announcement—the reduction of our full-time tuition for traditional undergraduates by $10,000.

“Our overall experience working with TLG was excellent. I would recommend Lawlor for three reasons: One, the firm keeps itself fully abreast of the ever-changing higher education landscape. Two, the firm knows that each college and university is unique, and works hard to create a singular strategy. Three, Lawlor has the necessary marketing and communications expertise to get the message to the public.”

Tom RiesPresident