Concordia Chicago Awareness Campaign

Our award-winning awareness campaign for Concordia University Chicago included outdoor advertising, radio spots, digital advertising, and print advertising.

“From the very start, I knew The Lawlor Group would provide a customized and collaborative approach as we planned the University’s first-ever comprehensive awareness campaign. TLG provided key foundational research, strong brand messaging, and various campaign media elements strategically deployed across our Midwest markets, including a strong digital component, that contributed to a freshman enrollment increase of 20% this fall.”

Evelyn P. BurdickSenior Vice President for Enrollment and Marketing