Birmingham-Southern Advertising Campaign
For our work on planning and implementing Birmingham-Southern College’s tuition reset, we did media planning/buying and created ads for an awareness campaign.
“When I started looking at a tuition reset, it became apparent to me that there were a few examples of those colleges that had done their homework very well, and as I checked further, I found the common thread among them was that they had all used The Lawlor Group to handle the rollout. The TLG team is amazingly organized and responsive to its clients. They listened to us, understood who we were and what our message was, and then guided us toward developing our message most effectively. I would absolutely recommend TLG to others. I cannot imagine having gone through this intensive process without such a strong professional and experienced team providing insights.”
