Augustana Name Change

We designed the new logo and graphic identity along with developing advertisements and messaging for awareness of Augustana’s name change from College to University.

“We knew we could count on the wise counsel of our friends at Lawlor during an historic moment for Augustana. They guided us through all aspects of our name change, including researching and choosing the new logo type and imagery, developing our new tagline, and designing our communication plan. It was wonderful to have The Lawlor Group’s experience on our side as we embarked on this journey.”
Robert C. (Rob) OliverFormer President
“At the conclusion of our strategic planning process, culminating in the decision to change the name of our 155-year-old institution, we knew that assembling the promotional plan for the new name would require the services of our proven marketing partner of 25 years—The Lawlor Group. TLG was with us from day one, fully engaged in planning, developing a media strategy, and implementing a new graphic identity. We relied on their experiences of ‘having been there’ for other clients and were completely comfortable knowing that their expertise would guide us to successful execution of the plan. We have been thoroughly pleased with the new look, which has been enthusiastically embraced by our campus community and external constituencies.”
Bob PrelogerVice President for Advancement