When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.
Collaborations between The Lawlor Group and our clients resulted in the several awards for creative design during 2015.
Actor and writer John Cleese, speaking at the University of St. Thomas, offered valuable insights for facilitating creativity (and being “edupreneurial,” as we like to say).
User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.
Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.
In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.
Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.
Plans by the Coalition for Access, Affordability, and Success to change the admissions process, the prior-prior year (PPY) change for the FAFSA, and general marketplace uncertainties are creating consternation on the part of enrollment professionals.
With the prior-prior year (PPY) change to the FAFSA, private colleges will likely race those in their competitor set to provide admitted students with a reliable estimate of their financial aid award.
Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.