5 Reasons Your College Should Consider a Microsite

When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.

Award-Winning Creative Designs from The Lawlor Group

Collaborations between The Lawlor Group and our clients resulted in the several awards for creative design during 2015.

John Cleese at University of St. Thomas

What Higher Education Can Learn from Monty Python

Actor and writer John Cleese, speaking at the University of St. Thomas, offered valuable insights for facilitating creativity (and being “edupreneurial,” as we like to say).

Illustration of computer

Trends in Digital Marketing for Higher Education

User experience, mobile supremacy, visual content, and governance issues dominate the digital marketing trends affecting colleges and universities.

Lawlor’s Digital Creative Work Wins Awards

Our strategic, collaborative, and creative work with clients resulted in several Education Digital Marketing Awards for 2015.

Illustration of upward trend line on graph

E-Marketing Predictions for 2016

In developing content for our own “Trends for 2016” about marketing issues in the higher education industry, we came across these forecasts for the upcoming year.

Cover of Lawlor Tuition Reset White Paper

Tuition Reset White Paper Now Available

Our latest white paper is a case study of our work with Concordia University, St. Paul to plan and implement its tuition reset in Fall 2013, reporting the continued positive results along with lessons learned.

Kent Barnds

Uncertainty in the Enrollment Profession

Plans by the Coalition for Access, Affordability, and Success to change the admissions process, the prior-prior year (PPY) change for the FAFSA, and general marketplace uncertainties are creating consternation on the part of enrollment professionals.

Jon Boeckenstedt on Prior-Prior Year (PPY) FAFSA

FAFSA Changes, PPY, and Their Impact on Private Colleges

With the prior-prior year (PPY) change to the FAFSA, private colleges will likely race those in their competitor set to provide admitted students with a reliable estimate of their financial aid award.

Utica College Announces Tuition Reset

Utica College is resetting its published price for Fall 2016, lowering the cost of tuition and fees by 42% so that it is under $20,000.