Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.
A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.
In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.
Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.
Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.