Rewarding Work That Generates Results

We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.

Taking E-mail Campaigns to the Next Level

We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.

Independent College President Research Study in the Field

The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.

An Opportunity to Illuminate the Liberal Arts

The list of dynamic thought leaders sharing their informed insights during “Liberal Arts Illuminated” goes on and on.

Just Published: Spring 2016 Lawlor Review

Featuring articles about the retention of admissions staff, the data used for College Scorecard, and competency-based education in a liberal arts context.

5 Reasons Your College Should Consider a Microsite

When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.

Award-Winning Creative Designs from The Lawlor Group

Collaborations between The Lawlor Group and our clients resulted in the several awards for creative design during 2015.