Windows of Opportunity for Doing

Colleges and universities that actively create campus cultures of discussing, discerning, and doing will have a greater likelihood of thriving.

That Was Then, This Is Now

A theme of the sidebar conversations at NACAC was growing frustration with the lack of empathetic understanding about all that enrollment management face in their efforts to recruit students.

Illustration of data chart

Survey Says: Cost-Related Issues are the Most Pressing and Vexing for Presidents

In our back-to-back surveys, results indicate that market pressures are turning up the heat on presidents of independent colleges.

Award-Winning Ads and Promotions

Our designs for Washington & Lee, Birmingham-Southern, Walsh, and Providence received Gold awards in national advertising competitions.

The Advantages of Whiteboard Animation Videos

Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.

Tuition Resets: What to Know

Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.

illustration of woman holding a balloon shaped like a percent symbol

Being Proactive: A Habit for Highly Effective College Presidents

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

illustration of man flipping a light switch

Birmingham-Southern College Resets Its Tuition Price

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.

Illustration of businessman holding giant pot of gold

Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

Three business people standing on a giant stethoscope

Guest Post: The Case for Strategic Social Listening in Higher Education

Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.