If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
Senior leadership still hesitates to think and act differently—even though market conditions necessitate it.
We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.
The list of dynamic thought leaders sharing their informed insights during “Liberal Arts Illuminated” goes on and on.
Featuring articles about the retention of admissions staff, the data used for College Scorecard, and competency-based education in a liberal arts context.
When informed by a content strategy that complements a college’s overarching digital brand, microsites can strengthen the institution’s web presence by providing a unique and memorable user experience.
Collaborations between The Lawlor Group and our clients resulted in the several awards for creative design during 2015.
Actor and writer John Cleese, speaking at the University of St. Thomas, offered valuable insights for facilitating creativity (and being “edupreneurial,” as we like to say).