Whiteboard animation videos utilize two powerful forms of persuasion: visual content and storytelling. Here are some examples from our recent client work.
Not every college is positioned to make the “tuition reset” pricing strategy a success, but those that are share several characteristics.
Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.