Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.
Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.
Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
Senior leadership still hesitates to think and act differently—even though market conditions necessitate it.
We’ve been able to consistently outperform industry open and click rates with our e-mail campaigns. Here’s how.
The Lawlor Group is excited to announce that it is collaborating on a research initiative to better ascertain the institutional marketing challenges facing independent college presidents.