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Being Proactive: A Habit for Highly Effective College Presidents

Establishing results-driven processes can allow college presidents to proactively set the stage for both success and continuous improvement.

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Birmingham-Southern College Resets Its Tuition Price

In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.

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Investing in Institutional Visibility

Today’s private college presidents recognize the need to invest in awareness and visibility campaigns that get the word out about their institution’s value proposition.

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Guest Post: The Case for Strategic Social Listening in Higher Education

Listening to social media channels can help a college diagnose the status of its reputation and competitive position, as well as support the recruitment function, writes Liz Gross.

Tuition Discount Trends Indicate Need for Pricing Research

Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.

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Survey Results: Paths to a Private College Presidency

Private colleges presidents are more likely to come from outside of higher education than public college presidents, as two surveys seem to indicate.

Rewarding Work That Generates Results

We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.

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Higher Ed CMO Roles Must Evolve

If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.

College Presidents Recognize the Need to be Highly Strategic Marketers

Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.