Five Drivers of Price Sensitivity in Higher Education

Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.

Show Me the Green

It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.

How Private, Independent College Presidents View Marketing

Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.

Private Higher Education Marketplace Trends for 2017

This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.

Higher Education’s Gift That Keeps Giving

Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.

Illustration of businessman holding giant pot of gold

Early Results of FAFSA’s Calendar Shift

Who are the early filers of the FAFSA? Are they also the Early Decision/Action applicants? Are students and families viewing these early processes like a gold rush?

An illustration of three people standing on a scale being balanced by money

Transparency in Higher Education

As families weigh the value propositions of various colleges and universities, those institutions have a responsibility to be forthcoming about real cost, quality, and outcomes.

Indicators of Quality in Higher Education

For better or worse, prospective students and families rely on rankings to measure quality. But colleges can reclaim their own value narrative.

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Market Research That Enhances the Value Proposition

Colleges and universities must conduct institutional research that allows for data-driven decisions about quality, cost, and outcomes.

Illuminating the Value of the Liberal Arts

This month’s Liberal Arts Illuminated conference facilitated pathways, possibilities, and partnerships to sustain liberal arts education.