Most trustees of private colleges and universities believe the business model needs to change if an institution wants to hang on to its market share.
The players on each side of the higher education marketplace are trying to balance their risks and rewards.
Because a tuition reset has to be much more than just a promotional tactic, any college considering one must already be doing three things.
Amid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
An eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.
It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.
Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.
It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.