Birmingham-Southern College Resets Its Tuition Price
In a tuition reset, next year’s published price for tuition and fees at BSC will be less than half of what it is this year.
Author Archive for: TLG
About The Lawlor Group
Issues of Lawlor Focus are collaboratively authored by consultants at The Lawlor Group.
Entries by The Lawlor Group
When Price Eclipses Value
August 2017 in Lawlor Focus /by The Lawlor GroupAmid growing evidence of a price ceiling and public skepticism of higher education’s worth, colleges and universities must work to prevent a value eclipse.
Insights Spanning 30 Years of Market Intelligence
July 2017 in Lawlor Focus /by The Lawlor GroupAn eduprenuerial spirit propels The Lawlor Group in delivering insightful analysis of evolving market conditions and thought leadership for intelligent marketing solutions.
The Roles of Accountability and Assessment in a College’s Value Proposition
June 2017 in Lawlor Focus /by The Lawlor GroupIt’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
Liz Gross on Social Listening
June 2017 in Interviews & Speakers /by The Lawlor GroupLiz Gross is the market insights manager at the loan servicing affiliate of Great Lakes Higher Education Corporation. Advocating for colleges to have a system in place to capture online conversations of interest and […]
Affordability Concerns Reshape Private Colleges’ Competitive Landscape
May 2017 in Lawlor Focus /by The Lawlor GroupWelcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.
Five Drivers of Price Sensitivity in Higher Education
April 2017 in Lawlor Focus /by The Lawlor GroupPrice sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.
Show Me the Green
March 2017 in Lawlor Focus /by The Lawlor GroupIt’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.
Rewarding Work That Generates Results
March 2017 in Smarketplace /by The Lawlor GroupWe congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
How Private, Independent College Presidents View Marketing
February 2017 in Lawlor Focus /by The Lawlor GroupResults of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
RT @ScottCommonApp: It's not just Friday--it's #WhyApply Day! Get out there and be awesome! @American_CAC @ASCAtweets @NACACedu @ACTEquity…
(about 20 hours ago)Being Proactive: A Habit for Highly Effective College Presidents https://t.co/LEVGU1WhA0 via TLG's @carolearwidson #MarketSmart #HigherEd
(about 2 days ago)