Determining the “Can” and the “Should” of Higher Ed Initiatives
Just because a plan is feasible doesn’t necessarily mean it’s advisable. Colleges and universities must answer not only “Can we do it?” but also “Should we do it?”
Author Archive for: TLG
About The Lawlor Group
Issues of Lawlor Focus are collaboratively authored by consultants at The Lawlor Group.
Entries by The Lawlor Group
The Value of Integrated Guidance in Higher Education
October 2018 in Lawlor Focus /by The Lawlor GroupTo counter Americans’ waning trust in higher ed, a college must deliver integrated guidance from the start of the admissions process through to graduation.
Three Thresholds for Higher Ed Marketing
September 2018 in Lawlor Focus /by The Lawlor GroupOutreach efforts to prospective students generally must function on three different levels for a college’s marketing campaign to be effective.
Digital Content Strategy for Higher Education Marketing
August 2018 in Lawlor Focus /by The Lawlor GroupTactics and channels to hook an audience’s interest are ever-changing, but a strategy based on the overlap of user needs and institutional objectives is what really guides digital content marketing efforts.
Connecting the Higher Ed Marketing Dots
July 2018 in Lawlor Focus /by The Lawlor GroupBetter connections at multiple levels will be required to counteract the dominant marketplace narrative that college costs too much.
4 Higher Ed Paradigm Shifts (and What It Takes to Deal with Them)
June 2018 in Lawlor Focus /by The Lawlor GroupMarketplace intelligence delivered at Summer Seminar revealed why “business as usual” won’t suffice for private institutions today.
Relevance is the Key to Higher Education Value
May 2018 in Lawlor Focus /by The Lawlor GroupExactly how the educational experience is relevant to their lives beyond graduation should be made much more apparent to prospective and current students.
The May Day “Mayday”
April 2018 in Lawlor Focus /by The Lawlor GroupEven among colleges and universities that traditionally do not fill their class by May 1, it’s still a milestone date for assessing what can seem like a bleak outlook.
A Transformative Time for Higher Education
March 2018 in Lawlor Focus /by The Lawlor GroupMarketplace realities are pressuring colleges and universities to move beyond incremental adjustments and instead make operational transformations.
Getting Around Higher Ed Industry Roadblocks
February 2018 in Lawlor Focus /by The Lawlor GroupMost private colleges and universities need to explore different paths now so they can detour around the marketplace roadblocks they’re approaching.
More informed insights via @GoldieStandard about translating and demonstrating the value of the liberal arts in car… https://t.co/e8dkk1qTkX
(about 22 hours ago)RT @johntlawlor: Our deepest sympathies to @walshcollege president Marsha Kelliher for the loss of her "rock star" husband. My interactions…
(about 1 week ago)