Issues of Lawlor Focus are collaboratively authored by consultants at The Lawlor Group.
It’s not only prospective students and families who are taking a closer look at specific outcomes by college—so too are legislators, regulators, task forces, and journalists.
Liz Gross is the market insights manager at the loan servicing affiliate of Great Lakes Higher Education Corporation. Advocating for colleges to have a system in place to capture online conversations of interest and […]
Welcoming transfer students who begin their college journey at a two-year institution is a must for four-year private institutions, as community colleges gain in perceived value.
Price sensitivity has become a major market force as prospective students and their families consider what they are able and willing to pay for a college education.
It’s all about the green—not only on St. Patrick’s Day, but almost every day for colleges that are trying to generate the necessary revenue to meet their budget goals.
We congratulate several of our clients whose advertising and digital marketing campaigns have won national awards in recent weeks.
Results of the 2016 Independent College Presidents Survey shed light on how presidents at private institutions perceive and address the marketing challenges they face.
This year our annual trends report points to three main factors families consider as they calculate a college’s value: price, quality, and outcomes.
Prospective students and families calculate a college’s value based on their price to attend, the quality of the educational experience, and resulting outcomes of the degree.
Prospective students and their families search not only for the best college experience they can afford, but also for what it continues to give them as graduates.
Thinking ahead. #MarketSmart opportunity= #SummerSeminar18 Details to come. Genuine market intelligence and informed insights.
(about 2 days ago)The "wicked good" campus visit experience at @ThomasCollege keeps getting more mentions. https://t.co/vwQnCrCd5f @Mainebiz #HigherEd
(about 4 days ago)