If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Author Archive for: carolea
About Carole Arwidson
This author has yet to write their bio.Meanwhile lets just say that we are proud Carole Arwidson contributed a whooping 2 entries.
Entries by Carole Arwidson
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
Price and loan (debt) sensitivity are real college planning/selecting variables https://t.co/r437p4nFfP @CNBC via @InsideTrack #highered(about 14 mins ago)
RT @TheLawlorGroup: Market intelligence lets you be #MarketSmart Informed insights via our longtime client/friend @mrhyneer https://t.co/Zn…(about 1 hour ago)