Strategic brand management in today’s higher ed landscape necessitates understanding the impact of price on the value proposition and the role tuition discounting plays in an institution’s quest for net tuition revenue.
Author Archive for: carolea
About Carole Arwidson
This author has yet to write their bio.Meanwhile lets just say that we are proud Carole Arwidson contributed a whooping 3 entries.
Entries by Carole Arwidson
If marketing is to take its strategic seat at the proverbial table, then the CMO’s role at colleges and universities will need to continue to evolve.
Presidents of private colleges recognize that today’s higher ed marketing efforts must be strategic (and not just about tactical implementation) and proactive.
(about 2 days ago)
The "wicked good" campus visit experience at @ThomasCollege keeps getting more mentions. https://t.co/vwQnCrCd5f @Mainebiz #HigherEd(about 4 days ago)